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HANAMARU - JAPAN’S UDON RESTAURANT MARKET LEADER
HANAMARU - ONE OF JAPAN'S LARGEST UDON FRANCHISE CHAIN
A BRIEF COMPANY HISTORY
Key Company Data
Subsidiary Company
Selected Financial Data
HANAMARU - JAPAN’S UDON RESTAURANT MARKET LEADER
Hanamaru, Inc., is attracting considerable attention in Japan among customers. Udon noodle which we mainly deal in the Japanese traditional way - are more demanded recently among health conscious consumers. Now we challenge to acquire No.1 Customer Satisfaction in the world to provide excellent service including hospitality, product quality, cleanliness, accuracy and speed.
HANAMARU - JAPAN’S LARGEST UDON FRANCHISE CHAIN

When Japan’s discerning Udon connoisseurs’which are just about everyone - eat out, they expect, and demand, the “real thing.” For this reason, especially in Kagawa Prefecture the Udon served in restaurants is almost always made on the premises or at a small-scale local factory and delivered fresh each morning. Until recently and unlike many other traditional Japanese dishes, there were no nationwide Udon restaurant chains. When Hideto Maeda, the founder and ex-CEO of Hanamaru, launched his business in 2001, he saw a big opportunity to use modern management and logistics techniques to bring Japan’s most famous Udon variety - Sanuki Udon - from his home area to a much wider audience. As of 1 Apr 2016,the total number of restaurants in the Hanamaru chain was 375 including directly run and franchise outlets serving over 4 millions customers each month. A major part of this success may be attributed to being able to offer authentic Sanuki Udon to consumers in Tokyo and other large cities. The restaurant’s popularity is also enhanced by offering a wide choice of dishes and combinations at reasonable price.

A BRIEF COMPANY HISTORY
Tetsuya Naruse,CEO
President and CEO Tetsuya Naruse

Hanamaru, Inc., was founded in November 2001 in Takamatsu, the capital city of Kagawa Prefecture, Japan's famous home of Sanuki Udon. The company has built and currently manages a sophisticated franchise system, encompassing store design, location selection, franchisee and staff training, logistics, ingredient production and marketing.

In 2002,Hanamaru opened a flagship restaurant in Tokyo's prestigious Shibuya shopping district.
In June 2006, Hanamaru became an consolidated subsidiary company of Yoshinoya Holdings Co.,Ltd., which holds one of the biggest Japanese restaurant chains called "Yoshinoya"(1,188 restaurants in Japan, 663 in international) specializing in gyudon, or "beef bowl" with its over 115 year's history in Japan.

Key Company Data
(As of 1 Apr 2016)
Name Hanamaru, Inc.
Established November 22, 2001
Capital JPY100,000,000
President and CEO Tetsuya Naruse
Full-time Employees 388
(Excluding franchisees and franchise staff)
Number of Factories 5
Subsidiary Company
株式会社 千吉
Senkichi Co.,Ltd
Selected Financial Data
Restaurants System-wide Sales
(Millions of JPY)
Sales Revenue
(Millions of JPY)
2016/2 375 25,621 20,701
2015/2 345 24,025 18,754
2014/2 330 23,037 17,595
2013/2 318 3,391 2,574
2012/12 321 22,120 16,477
2011/12 309 21,254 15,573
2010/12 293 20,591 14,700
2009/12 269 20,072 13,912
2008/12 253 17,931 11,646
2007/12 209 14,891 8,945
Due to a change of the accounting period, the period for the fiscal year ended February 28, 2013 includes 2 months.
Restaurants and System-wide Sales
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