When Japan’s discerning Udon connoisseurs’which are just about everyone - eat out, they expect, and demand, the “real thing.” For this reason, especially in Kagawa Prefecture the Udon served in restaurants is almost always made on the premises or at a small-scale local factory and delivered fresh each morning. Until recently and unlike many other traditional Japanese dishes, there were no nationwide Udon restaurant chains. When Hideto Maeda, the founder and ex-CEO of Hanamaru, launched his business in 2001, he saw a big opportunity to use modern management and logistics techniques to bring Japan’s most famous Udon variety - Sanuki Udon - from his home area to a much wider audience. As of 1 Apr 2016,the total number of restaurants in the Hanamaru chain was 415 including directly run and franchise outlets serving over 4 millions customers each month. A major part of this success may be attributed to being able to offer authentic Sanuki Udon to consumers in Tokyo and other large cities. The restaurant’s popularity is also enhanced by offering a wide choice of dishes and combinations at reasonable price.

"Aspiring to Be an Excellent Company as
Its Name Implies"
With the desire to deliver authentic Sanuki Udon noodle to customers across the country, Hanamaru, Inc. was founded in 2000 in Takamatsu City, Kagawa Prefecture.

At a glance, it may not be easy to achieve Hanamaru, a remark of high praise, from customers. That is why we always keep thinking what encourages us to give Hanamaru to somebody.

We want to praise someone for his/her genuine effort even if the result is not accompanied, such as a child who draws a portrait hard even if he/she cannot draw well or an athlete who keeps running even if he/she cannot win a medal.

With the desire at the time of our founding, we will continue working hard to develop tastier Udon noodle, while creating an environment where everyone, from children to the elderly, can enjoy safe, delicious, and health-friendly Udon noodle in an amusing, comfortable, and secure manner.

Udon noodle is made only with wheat, salt and water. Because of its simplicity, we must work hard to endlessly research and develop its ultimate materials, recipe, and cooking.

We want to create a place where our employees can share joy and happiness with our customers by providing hospitality with a smile and liveliness and making customers feel the joy of eating out. With the aim of getting AAA rating from our customers, we would like to continue working and thinking hard.

Our corporate philosophy is to share joy and happiness with our customers. We will continue our efforts to be a company that lives up to this philosophy by achieving Hanamaru from our customers.

March 2022
Hanamaru, Inc.
Yoshihiro Maeda, Representative Director / President